Planloader
case study

Planloader

Planloader is a project management tool for the construction industry, in 2018 they were looking for their new brand identity, UX and UI Design to bring their platform to life.

Planloader

First I interviewed the founders with a Branding workshop to get a deeper understanding of the company’s identity.

Planloader
Planloader

After gathering all the info from the interviews, like what they’re doing, how, why, who is involved and their values, I collected the repeated and relevant keywords I found.

These keywords are the essence of what the team is really trying to communicate and this is what helps develop the core brand identity.

Every keyword from their identity can be translated into visual language with the right set of colours, typography and style.

Here is where the visual research comes into place and I provide different mood boards for the client.

After a few rounds of drafts, options and iterations we found the right vibe they were looking for, including their logo, font, icons and visual elements.

Planloader
Planloader

In the web & mobile design phase, first I did user and market research looking for similar platforms or solutions delivering a set of insights. I then sketched the wireframes and a clear sitemap that would allow users to find relevant content with a nice visual flow.

After feedback rounds, testing and iterations, I finally applied the visual language, logo, imagery and colours to the interface.

Check out the final designs below...

Stack Shuttle

Next Project

Stack Shuttle