waypoint
case study

waypoint

Waypoint is a project management tool and in 2018 they were looking for their new brand identity, UI & UX design to bring the platform to life.

Also as an early stage start-up I designed a branded pitch deck to help them launch the product.

waypoint

First I interviewed the founders with a Branding workshop to get a deeper understanding of the company’s identity.

waypoint
waypoint

After gathering all the info from the interviews, like what they’re doing, how, why, who is involved and their values, I collected the repeated and relevant keywords I found.

These keywords are the essence of what the team is really trying to communicate and this is what helps develop the core brand identity.

Every keyword from their identity can be translated into visual language with the right set of colours, typography and style.

Here is where the visual research comes into place and I provide different mood boards for the client.

After a few rounds of drafts, options and iterations we found the right vibe they were looking for, including their logo, font, icons and visual elements.

waypoint
waypoint

In the web & mobile design phase I sketched some simple wireframes with a clear sitemap that would allow users to find the relevant content with a nice visual flow.

Finally I applied the visual language, logo, imagery and colours to the landing page.

Check out the final designs below...

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